Events · presented · 1–4 Sep 2026 · Valencia
Esomar Congress
Niels Schillewaert (Chief Science Officer, Conveo) and Pablo Pérez (Marketing Research & Insights, Ads EMEA, Google) on the Impact Stage: how Google's EMEA insights team stopped waiting for research to land and went always-on. The full 15-minute session is below.
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01
Always-On StoryLines, with Google.
01
Research that keeps pace
By the time a backward-looking study lands, the market has moved. Staying in field means reading behavior as it shifts, not months later.
02
Scale, in people's own language
In six months with Conveo, Google ran 19,000+ conversational interviews across seven European countries in people's native languages, plus 400 with senior marketing and media decision-makers.
03
A live business use case
Google and Conveo walk through one real use case, and where an established insights program can take continuous research next.
Presented by Niels Schillewaert, PhD, Chief Science Officer, Conveo and Pablo Pérez, Marketing Research & Insights, Ads EMEA, Google.
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A working session on your research question.